Wednesday, August 6, 2008

Sometimes an ad campaign says it best


What is it about running that scares people so much? Why do people feel they have to put friendly modifiers next to running so everyone can feel good about it? Well, here's the ugly truth: Everyone shouldn't feel good about running. It's hard. It hurts. Running requires sacrifice and heart and guts. Any attempt to water it down with feel-good adjectives is a slap in the face to those of us who still hold running sacred. In fact, if you’re running easy, odds are you’re not running at all. You’re jogging. So do us a favor, don’t run easy. Run hard. Run like an animal.

-Pearl Izumi ad